SEO & Marketing
Slug Generator
Turn titles into clean, readable, SEO-friendly URL slugs.
Open toolSEO & Marketing
UTM URL Builder
Add campaign parameters to any link and get a correctly encoded tracking URL you can paste anywhere.
Good to know
Frequently asked questions
What are UTM parameters?
They are extra query parameters added to a link so analytics tools can report which source, medium and campaign brought a visitor to your site.
Which parameters are required?
Source, medium and campaign are the standard minimum. Term and content are optional and mostly used for paid search and A/B testing.
Are my links sent anywhere?
No. The URL is assembled in your browser with the standard URL API and never leaves your device.
Does it keep existing query parameters?
Yes. Existing parameters on your URL are preserved and the UTM values are added alongside them.